The Resurgence of Canon Compact Cameras
So, why is this camera flying off the shelves and fetching higher prices used than new? The secret lies partly in its unexpected fame on TikTok. Released in 2019, this model came out just as Canon was diving deep into their full-frame RF mirrorless lineup. However, a slump in demand for compact cameras led Canon to shut down their compact camera factory in Zhuhai, China, in 2022, shifting their focus towards more in-demand, high-end mirrorless models. The result? A sudden resurgence in interest for compact cameras has left the market scrambling for supply.
Good news, though. In a recent Nikkei Asia interview, Canon's CEO Fujio Mitarai mentioned the possibility of adopting a fabless model for producing printers and lower-end cameras, hinting at new compact camera releases in the future. Today, we dive into why Canon's current compact camera king reigns supreme, its standout features, and what the future might hold for this beloved line.
Before we delve into the positives, let's address some concerns. Despite having a mic input, there's no dedicated space for the microphone, and it lacks features like a grid overlay, histogram, and electronic level in video mode—features missing even from some of Canon's higher-end models like the R6 Mark II, R8, or R5.
The popularity of this camera among everyday users might puzzle some, but it's precisely its simplicity and the nostalgic, early-digital camera vibe it offers that wins hearts. It reminds us of the days before smartphones took over, providing a raw, authentic photographic experience.
Why do I gravitate towards this camera? It represents a significant step up within the realm of compact cameras. The G7X Mark III, for instance, may not boast an APS-C size sensor like the G1X Mark III, but its 20.1-megapixel one-inch sensor still outperforms most compacts. Its user-friendly interface, combined with physical design features like the waist-level, tiltable LCD (great for photographers who prefer shooting from the hip), enhances its appeal.
Despite some shortcomings, such as the lack of preset focal lengths and dual pixel autofocus (which would have made it an exceptional video camera), it remains a strong contender in its category. The raw images this camera produces impress, and it proves that you don't need the biggest sensor to capture great photos. In fact, many renowned photographers are producing stunning work on devices as simple as smartphones.
As for what's next, the rumors of a new Canon compact camera are brewing. While it's all speculative for now, the anticipation is palpable, and I'm eager to see what Canon rolls out next.
